Smoothing Out the Rough Spots
by Phil Hanson
Editing is proofreading taken to the next
level. Where proofreading is concerned with finding and correcting
minor mechanical and technical errors, editing tackles the more
egregious technical and structural errors in addition to performing
the tasks normally associated with proofreading.
writing skills often produce sentences, paragraphs or entire
pages of text that are, essentially, meaningless. It's the editor's
job to repair the damage while preserving the original writer's
print media publishers employ editors to correct those vexing
mistakes that render a manuscript unintelligible. Few Web site
publishers (anyone who puts up a Web site is a Web site publisher)
do so. Most of them need to.
Internet businesses fail, and many more are not as successful
as they might be, simply because the writing that appears on
their Web sites is somewhat less than professional quality.
safe to say, however, that many Internet entrepreneurs are catching
on to the fact that it's not the fancy graphics or the flashy
banner ads that sell; it's the wordscarefully chosen and
expertly writtenthat clinch the deal.
20032006 by Phil Hanson
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