Site Reviews & Critiques
Repair Mistakes Before Your
Visitors See Them
by Phil Hanson
Site Reviews & Critiques
your Web site isn't getting the volume of traffic you think
it should, and your sales are rare or non-existent, there may
be problems with one or more aspects of your Web site that you're
not aware of.
often, 'Netrepreneurs focus so intently on making money that
they become oblivious to the reasons why they're not. Sometimes,
it takes a trained, unbiased pair of eyes, looking at Web pages
from a fresh perspective, to recognize common errors that keep
a Web site from reaching its full potential. Only when mistakes
are known to exist can they be fixed.
critiques are the perfect solutions for Web site owners who
lack the knowledge or skills to detect design, layout, formatting
or writing errors. They provide an affordable alternative to
hiring expensive professional design services for 'Netrepreneurs
who have the skills to fix problems if the problems are pointed
out to them.
critiques are based on a thorough review and analysis of each
page on a Web site. They consist of detailed written reports
that address all aspects of a Web site's design, content and
intended purpose. Such factors as appearance, layout, formatting,
graphics, text, site navigation, links and linking strategy,
meta tags, affiliate programs, sales pages and ad copy get careful
attention, because these are the things that can make, or break,
a Web site.
thorough analysis made during the review of a Web site's pages
identifies the flaws and potential problem areas that seem to
characterize a majority of small-business Web sites. A good
written critique, made in conjunction with the review, not only
makes a permanent record of problems, but it also provides suggestions
on how to fix them.
site reviews, when accompanied by written critiques, play a
vital role in revealing and repairing weaknesses that commonly
plague e-commerce Web sites. For a variety of reasons, Web site
owners often overlook errors that are glaringly obvious to everyone
else. The fact that the first thing a Web site visitor does
upon arriving at a visually unappealing, user unfriendly, non-professional-looking
and benefit deficient Web site is to click away almost always
Web Site Review-and-Critique Process
I record how long it takes for your Web page to load into my
I examine the page for design and layout errors. If I find any,
I make note of them and suggest possible fixes.
I look at the page title, headings and sub-headings, paying
particular attention to spelling, word usage, context, font
styles and sizes and relevancy to the subject matter contained
in the body text. Once again, if I encounter errors, I note
them and suggest ways to fix them.
next step is to read the body text to check for spelling, punctuation,
grammar and contextual errors and subject relevancy. When I
find errors, my critique alerts you to their presence.
close inspection of the page's source code follows. I give particular
attention to the title tag and keywords and description meta
tags. This reveals the extent to which the page is search engine
optimized and whether it tries to trick the search engines at
the expense of meaningful, useful content. I also check that
all graphics on a page have "alt" tags.
it's back to the body text to check for keyword density and
relevancy. My critique helps you to address any shortcomings.
this point I look closely at your income strategy, including
affiliate programs (or lack of them), sales pages and ad copy,
and offer recommendations if they're warranted.
last step is to check all of the links. Any that are broken,
or otherwise defective, are identified in the critique. I also
check out your link partners, if you have them, to be sure they're
helping your page rank rather than hurting it.
there, I move on to the next page, where I repeat the process.
When I've checked every page on your Web site, using the above
procedures, the review and critique process ends.
summary, my Web site review and critique detects any deficiencies
in your Web site's design, layout, graphics and text elements
that may be hindering your on-line business efforts, and provides
useful information on how to correct them.
Copyright © 20032005 by Phil Hanson
All rights reserved.
find complete information for ordering a site review and critique
at the Perfect Text Order Desk.